Rome, March 5th, 2026 – Bvlgari is pleased to announce Jake Gyllenhaal as its new Global Brand Ambassador.
An internationally acclaimed actor, producer and cultural voice, he embodies a rare combination of artistic depth, intellectual curiosity and human warmth.
Across an ever-evolving career defined by bold choices and intellectual integrity, Jake Gyllenhaal has built a body of work recognized for its depth and cultural impact. A BAFTA Award –winning actor and Academy Award nominee, he has consistently pursued projects driven by substance and intention. Beyond the screen, his commitment to meaningful storytelling and his genuine engagement with people mirror Bvlgari’s vision of luxury as an expression of shared values, openness towards others and enduring relationships.
“Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity ,” says Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026 . “His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity and purpose to everything he does.”
“I’ve always felt close to Bvlgari for the way it blends beauty with meaning: there is a generosity in the Maison’s approach - toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to one's self .” comments Jake Gyllenhaal.
